Squiz Matrix Developer Profiles

FrontStage has the following Squiz Matrix Developers available for your projects. We also have a network of freelance developers not listed on this page, with expertise in Squiz Matrix and the Squiz DXP.

Squiz Matrix Developers at FrontStage Digital

Alex Foy
Squiz Matrix Developer & Technical Consultant
Alex Shopov
Squiz Matrix Developer & Frontend Developer
Tom Wilson
Squiz Matrix Developer & SEO & GA4 & Looker Studio
Brett Van Heerden
Squiz Matrix Developer & Implementer
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Experts with Squiz Matrix and the Squiz DXP

We can help you design and build a website you’re proud of using the Squiz DXP. Our skills include:

  • Design Thinking & Solution Design
  • UI/UX Design
  • Systems Analysis
  • Technical Business Analysis
  • Squiz Matrix Development
  • Funnelback Development
  • HTML, CSS, JavaScript
  • React Development
  • SEO Search Engine Optimisation
  • Accessible Web Development
  • CRM Integrations
  • Microsoft Sharepoint
  • API Development
  • NextJS
  • Amazon Web Services AWS
  • PHP Development
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Alex Foy

Squiz Matrix Developer & Technical Consultant

Alex Foy is an experienced Squiz Matrix developer with a background working with Squiz DXP, Squiz Matrix, and Funnelback technologies. Alex leads our development team at FrontStage Digital for all Squiz DXP projects.

With extensive experience in consulting, systems analysis, and full-stack development. Alex’s expertise includes gathering technical requirements through user workshops, collaborating with clients to present implementation options, and assessing possible solutions based on technical constraints, project costs and delivery timeframes.

Alex has lead major projects at FrontStage Digital for the following clients.

The University of Notre Dame

Alex Foy lead a major project focusing on the re-development of the University of Notre Dame website. For the University of Notre Dame project, Alex introduced an alternative design for the existing site and created new templates to overlay the current page contents and assets. This innovative approach allowed the university to maintain asset IDs across the website while gradually implementing the new page templates and components to enhance its online presence. Read about the Notre Dame project here.

HETI Health Eduction Training Institute of NSW

Alex Also lead the NSW Health website for the Health Education and Training Institute (HETI). This project required our team to build a new website in the public web platform and export that site in a way that the client to establish it as a template in the secured intranet Squiz matrix platform. The project ran over a period of about 6 weeks. FrontStage were supplied Figma files and directed to create a pixel-perfect copy of the designs in HTML / CSSS / JS for Squiz matrix. The front-end design was set up as components in the SQuiz DXP for an easy, no-code content authoring experience for the HETI team. Read about the HETI project here.

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Alex Shopov

Squiz Matrix Developer & Front End Developer

Alex has worked in several digital agencies including  Squiz in 2019. While at Squiz Alex was a front-end developer and matrix implementation specialist, creating websites for prestigious clients such as Haileybury and Wesley College.

Working in an agile development team Alex was tasked with setting up and customising components in Matrix CMS, resolving support tickets and liaising with clients and project managers to ensure website components were built on time and to a high standard. 

At FrontStage Digital, Alex has built complex web components like site navigation systems, complex forms, search results pages and page components that scale and change based on dynamic data and devices. Working closely with Alex Foy on FrontStage web projects, the pair have had considerable success.

The University of Notre Dame

Alex Shopov led the front-end development for a major brand uplift of the University of Notre Dame website. Alex built the navigation systems and applied alternative designs to the existing site components.
This innovative approach allowed The University to maintain asset IDs across the website while gradually implementing the new page templates and components to enhance its online presence.

With Alex's support The University was also able to relaunch its course search and course offering, consolidating programs into one page where previously there were multiple program pages for each campus.

Read about the Notre Dame project here.

HETI Health Eduction Training Institute of NSW

Alex also lead the front-end develTpment for the NSW Health website for our client the Health Education and Training Institute (HETI). This project required our team to build a new website based on Figma designs supplied by HETI. The designs were signed off by senior stakeholders and needed to match pixel perfect to be approved.  The successful project ran over a period of about 6 weeks.  The front-end design was set up as components in the Squiz DXP for an easy, no-code content authoring experience for the HETI team. Read about the HETI project here.

Kool Kidz Childcare CRM Project
Alex also leads our CRM practice to design and establish HubSpot marketing hub CRM systems and integrations. This involves building forms, integrating those into websites and creating complex conditional workflows that manage inbound leads and automate the sending of emails. The Kool Kidz website also features a meeting booking system to allow interested parents to book a tour, attend the tour and the workflows trigger data updates to the contact records to assist with lead management and funnel analysis. Read more about Alex's achievements on that project here.
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Brett Van Heerden

Squiz Matrix Developer & Front End Developer

Brett is a strategic thinker, creative champion, team player and a people person, who conducts himself with honesty, integrity and respect.

With a career in the digital industry spanning nearly three decades, Brett has amassed a wealth of knowledge, with experience in Managing Squiz websites client-side for the NSW government leveraging his broad skill base in Graphic Design, Web Content Production, Web Design, Web Development, UI and UX deisgn.

Brett is a versatile all-round Squiz Matrix Developer, an expert in building Squiz components and front-end design systems. Brett has a passion for Squiz Matrix Development, Design Creativity and all things Digital and Interactive.

HETI Health Eduction Training Institute of NSW

Brett Built Squiz Matrix content templates and components for the HETI Training website. Brett was responsible for browser testing and quality control. The client only raised one defect on the delivery wich was a huge success for Brett and the FrontStage team. Brett also loaded the client content into the Squiz Matrix theme on behalf of the internal stakeholders and managed this in very tight time frames after the site was built. Read about the HETI project here.

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Tom Wilson

Squiz Matrix Developer & WordPress Migration Specialist

With over 15 years of experience, Tom Wilson is a highly skilled WordPress developer specialising in plugin management, hosting, integrations, and SEO. An all-rounder in the digital space, Tom is known for his ability to handle complex projects while delivering exceptional client experiences. His expertise extends to managing Google Ads campaigns and creating insightful Looker Studio reports using GA4.

Recently, Tom has been instrumental in delivering successful website projects for FrontStage Digital clients, including Kool Kidz Childcare and Hone Product Design. A natural communicator, Tom is patient, attentive, and dedicated to understanding and meeting client needs. Whether optimizing websites or crafting seamless user experiences, Tom combines technical proficiency with a client-first approach to consistently deliver outstanding results.

Kool Kidz Childcare WordPress development
Tom leads our WordPress Development and management practice. This involves managing the hosting, analytics, SEO reporting, LookerStudio reporting, Google Business listings and Google Ads for clients. The Kool Kidz website was re-themed by Tom and Alex Shopov using the Elementor plugins, and the website has achieved a SEO optimisation score of 92%+ as at 1st December 2024. Tom has plans for lifting this score over 95% the next few months as we create a new benchmark for SEO in the Childcare sector for Kool Kidz. These principals for SEO apply equally to Squiz Matrix websites, as does Tom's ability to create Looker Studio reports. Read more about Tom's achievements on that project here.
Baptcare Squiz Matrix SEO Optimisation

A range of Technical enhancements were made to the Baptcare site by Tom, including improving the site map and incorporating Google structured data for FAQs and videos. This ensured that all 350+ pages were properly structured with H1, H2 content, page titles, and meta data.

Utilising the FontStage SEO tools, we optimised thousands of image ALT tags and file names. Our SEO page listing tool played a crucial role in updating the page meta descriptions to include keywords and clear calls to action.  Read more about the Baptcare website project here.

David Oakley Lead Squiz Matrix Developer

Dave Oakley

Director and Owner of FrontStage Digital

Dave worked for Squiz in Melbourne for 6 years as an Account Manager and Digital Strategy Consultant. His network of developers extends from Australia to New Zealand, The UK, Poland and the United States of America. 

Dave can assemble a team of experts in Squiz technology to meet the needs of clients globally. Our clients enjoy the benefit of direct day-to-day communication with developers (if required).

Our customers ask us to build project teams to:

  • Reach new audiences
  • Build new websites
  • Implement a brand refresh
  • Perform website maintenance and support
  • Get more value from the platform through integration
Read more about Dave's role at FrontStage Digital

Dave Oakley is the founder and Director of FrontStage Digital and supports 10+ current clients, most of these use the Squiz DXP or Squiz Matrix CMS to build and host their websites.

He specialises in digital strategy, digital marketing, innovation and technology. He worked for Squiz in Melbourne for 6 years to March  2020. 

Dave has a Bachelor's Degree in Business Systems from Monash, A Marketing Cert 4 from RMIT and a Postgraduate Degree in Film and TV from The Victorian College of the Arts. 

Dave has 10+ years of experience with the Squiz and Funnelback technology platforms (in Government and Higher Education). He has 30+ years in business systems, media and IT roles spanning software development, system testing, and solution design and has specialised in web and CRM systems development since 1998.

Dave recently led successful projects with the FrontStage team to create Figma designs and build websites for government and university clients. This involved front-end cut-up for mobile, tablet and desktop for page templates and components, which were then implemented as functional Squiz Matrix 6 components and design systems. These projects also included complex search results pages built with Funnelback as the data source.

Dave's background leading Squiz Developers
As an Account Manager at Squiz, I partnered with government departments, Victorian Universities, TAFEs, museums, aged care providers, arts and non-profit organisations. Together we created large-scale strategic digital projects. Some examples are listed below. 

In my work as a strategy consultant, I've facilitated human-centred design workshops and led the user experience team through a detailed design phase, resulting in a new design for the website that is still in place today. I've then led the Squiz Matrix development process and was responsible as the key client contact, holding the client's vision for the project and delivery project with the support of the Squiz Melbourne team.

I have over 20 experience leading web development projects and have held previous positions as a project manager, production manager, account manager, account director, marketing technology consultant and user experience consultant at both Squiz and other agencies.
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Meet with a Squiz Matrix Developer.

FrontStage can accommodate the needs of any IT or Marketing team requiring support and expertise in Squiz Matrix Development. Get in contact today to find out more about how one of our developers, or our whole team team can help you. 

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